The GTM Engineer Pulse | #2
Claygent gets Operator capabilities, new GTM Engineer School partnerships, jobs at Verkada, Pendo, and plenty of fresh resources.
Hey aspiring GTM Engineer,
Welcome back to the second edition of “The GTME pulse”, breaking down key moments in the emerging GTM Engineering world.
Industry news
Trending posts on LinkedIn
Latest GTM Engineer jobs (we have a new job board!)
GTM Engineers profile spotlight
Recommended workflows, tools, and resources
This week: Claygent gets Operator capabilities, new GTM Engineer School partnerships, jobs at Verkada, Pendo, and much more!
Let's dive in!
1. Recent news
Claygent Navigator gets a major upgrade. Clay’s new “Navigator” agent can now paginate complex sites, log into software, and even complete form fills to extract structured data at scale. Early users highlight its ability to pull nuanced data from hard-to-reach public databases and directories. GTM Engineers can automate research workflows once considered manual, unlocking higher-quality lead data with fewer blockers.
Apollo adds AI to prospecting and outreach. Apollo’s Q3 product update introduced AI-powered prospecting (company lookalikes, visitor tracking) and built-in email warm-up to boost deliverability. They also rolled out a parallel dialer with AI call summaries, aiming to help reps connect more and grind less. Baking automation features that GTM Engineers can immediately leverage for speed and scale.
Lovable has now built-in SEO at the page level. Elena Verna announced that every new page built in Lovable now comes with automatic SEO optimizations: titles/meta written to spec, clean semantic HTML, structured data, mobile-first design, alt text, and canonical tags. They also integrated Google Lighthouse to flag performance tweaks like lazy loading and deferred scripts. GTM Engineers and growth teams get built-in, scalable SEO best practices — reducing technical debt and ensuring every new asset is optimized for discoverability from day one.
GTM Engineer School announces partnerships with Clay and Octave. The second cohort of GTM Engineer School launches end of September 2025, with Clay announced as the official partner after Octave. Participants will learn directly from Clay’s Yash Tekriwal — the first GTM Engineer — and Octave’s founders in hands-on projects. Industry leaders are investing in GTM Engineering education, signaling strong momentum for the role (more partnerships to be announced next week).
Learn GTM Engineering directly into Octave, Clay, Cargo, n8n, and AirOps directly from seasoned experts in hands-on sessions. Less than 60 tickets of 75 available are left.
2. Trending on LinkedIn
The marketing career ladder is broken. Marcel Santilli and Guillaume Cabane argue most marketers stop “practicing the craft” once promoted into leadership, making many CMOs out of touch. Their GrowthX.ai podcast episode calls for rewarding operators who keep shipping, not just managing. Why it matters: A reminder for GTM Engineers to strive for continuous hands-on building is the career moat in an AI-driven era.
AI compresses expertise, it doesn’t replace it. Kevin White likens AI to Picasso’s million-franc napkin sketch: mastery plus the right tool yields exponential speed. He argues AI accelerates time-to-value rather than threatening knowledge work. Why it matters: Reinforces the GTM Engineer ethos — domain expertise paired with AI systems creates leverage, not redundancy. But without the former, you might not go far.
Clay launches GTM Engineer IRL bootcamps. Yash Tekriwal announced new in-person bootcamps following the success of enterprise hackathons with teams like Vanta. These intimate, full-day sessions (in NYC and SF for now) bring together GTM leaders to build workflows hands-on with Clay, AI, and its 150+ integrations. GTM Engineers learn best by building, not strategizing — these bootcamps accelerate real-world automation skills and foster peer learning in small groups. And unlock new models for GTM tech companies to co-build together with their customers.
3. GTM Engineering jobs
GTM Engineer @ Apollo.io — San Francisco. $140k–180k plus equity. Design and deploy scalable revenue workflows using Apollo’s AI and data tools.
GTM Engineer @ Verkada — San Mateo, CA. Build scalable, observable growth systems, support multivariate experimentation across the marketing funnel, and integrate backend infrastructure to accelerate purchase flow (posted within the past 14 days).
GTM Engineer @ Hex — $100K–$135K, Hybrid (NYC or SF) – Own Hex’s AI-powered marketing automation. This role sits in Growth: building personalized website/email engines, next-gen workflow triggers, and integrating data signals to accelerate pipeline.
GTM Engineer @ Serval — San Francisco. Founding GTM Engineer designing and automating the full revenue stack, from demand generation to marketing-sales integration.
GTM Engineer @ Vicarius — Remote (US). Architect AI-native demand gen and pipeline systems, with a focus on opportunity workflows, forecasting, and follow-ups using GTM tooling and SQL.
GTM Engineer @ Pendo — Raleigh, NC / San Francisco, CA / New York, NY. Embedded in Global RevOps, you’ll streamline revenue processes, pilot AI-driven tools across forecasting, prospecting, pipeline management, and partner with sales and data teams to automate GTM workflows.
GTM Systems & Data @ Linear — Remote (US, North America). Own GTM tech stack scalability — manage HubSpot/Salesforce, Clay/Cargo, Outreach, Pocus, SQL, and data warehouse schemas; enable PLG-to-PLS motions at high velocity.
As alwys, you can check 30+ job posting with multiple filters, or submit your own job as an employer on our job board below.
4. GTM Engineers spotlight
Everett Berry — Head of GTM Engineering, Clay. Everett now leads GTM Engineering at Clay, blending his background in engineering, AI, and growth. With experience from startups to NSF-funded deep tech, he’s shaping how one of the fastest-growing GTM platforms defines and scales the role.
Jeff Ignacio — Growth & Revenue Operations Advisor. Creator of the RevOps Impact YouTube channel and RevEngine Substack, Jeff bridges the worlds of RevOps and GTM Engineering. Known for pragmatic process design, he consistently publishes frameworks for scaling ops at SaaS companies from seed to IPO.
Laurens Nys — Founder, GTM SIGMA. Specializes in building AI-led GTM systems for SaaS teams (seed to Series B). Laurens and his team install automation, AI signals, and live reporting infrastructure that move pipeline — no slide decks, just shipping. He’s helping redefine “consulting” by operating as engineers, not advisors.
Spoiler alert: Laurens will lead the all-new n8n module at GTM Engineer School this upcoming September. Come and learn from him how to build your wildest n8n workflows.
Scott Martinis — Founder, B2B Catalyst. Positions himself as a GTM Architect who builds “revenue engines that work.” Scott’s team handles everything from customer analysis and SAM (not TAM) mapping to outbound enablement, enrichment workflows, and AI-powered business cases. He’s a loud voice challenging cookie-cutter GTM playbooks.
Erwan Gauthier — Head of Growth, lemlist. A T-shaped growth operator with sales and marketing roots, Erwan leads GTM expansion for lemlist. Known for his hands-on growth plays woth 0 BS, he represents how growth leaders are adopting GTM Engineering principles to scale outbound and content-led strategies.
DM Matteo or comment below to shout out who should be spotlighted next week.
5. Top GTM workflows
AI search visibility is NOT SEO. Madhav Mistry argues that 90% of ChatGPT citations come from outside Google’s top 20, meaning backlinks and keyword stuffing are no longer enough. Instead, brands must “engineer for retrieval” — designing content that LLMs can trust, summarize, and cite. His 5-stage system emphasizes long-tail prompts, schema markup, FAQs, external mentions (e.g. Reddit, Quora), and continuous monitoring of AI-generated citations. Winning in AI search is about building structured, citation-ready content that earns trust signals across multiple platforms, not just Google.
The Clay Backtest Framework. Clay shared a 4-step process to identify which prospect signals actually drive wins in your business. The method works backwards from closed deals to surface the repeatable traits and triggers that matter most — cutting through “generic intent signals” that often waste time.
How Vanta automates 1,000+ leads per month with AI. Their AI-native GTM system unifies enrichment with waterfall logic, detects buying signals (funding, new CISO hires, compliance updates), and generates full Salesforce briefs automatically. The result: 80%+ enrichment coverage and 1,000 qualified contacts monthly. Proof that AI can fix “leaky funnel” handoffs and scales pipeline without adding headcount.
Taco drives $53M+ with AI-SEO workflows. Taco unveiled a 6-step AI content system powering 40%+ more organic visibility for clients. Their pipeline combines keyword research agents, multi-LLM drafting (GPT-5 Pro, Perplexity, Gemini, Claude), SME input, schema + accessibility layers, smart publishing, and continuous optimization. The key differentiator: a cross-validation process where multiple LLMs fact-check and Claude synthesizes into a cohesive, SEO + AI-search-optimized draft.
Your first sales call now happens inside an AI answer. GrowthX AI shared a detailed playbook on how to consistently “be in the answer” when ChatGPT, Claude, or Perplexity respond to customer questions. Their framework emphasizes trust signals (real research, attribution, authority), freshness, and structured content. The process includes agentic research, AI-assisted outlining, iterative drafting, fact-checking agents, SME review, and continuous post-publish optimization.
6. Recommended GTM Engineering resources
The Signal by Brendan Short. A weekly breakdown of AI x GTM trends, tools, and case studies with a focus on practical workflows. Curated for growth operators who want concise, tactical insights. Congrats to Brandon as he reached 5000 subscribers last week — give him a follow!
Cannonball GTM. A newsletter diving into GTM strategy, messaging, and execution with sharp commentary on what’s working in SaaS growth.
The GTME. A Substack curated by Clay dedicated to GTM Engineers, with role explainers, learning resources, and curated job postings.
Riccardo Vandra (YouTube). Weekly video content on GTM, AI tools, and outbound workflows — especially focused on n8n — with practical demos for operators building systems hands-on.
In case you missed it, replay our latest pod episode. This is a truly insight-rich one.
Stay hands-on, build fast, and keep bending the rules of GTM.
Catch you next week,
Jared & Matteo
P.S. Reply with any “feedback” or “hot takes” louder than ours — we’ll feature the best clap-backs next week, and improve the format accordingly.