Clay is GTM Engineer School's cohort 2 official partner!
Learn from the FIRST GTM Engineer himself — and "Clay AI professor"
Stoked to announce that Clay is GTM Engineer School's cohort 2 official partner!
Clay needs no introductions...
→ They coined the GTM Engineer role
→ They enabled a new market of Claygencies and experts
→ They're building the product to equip GTMEs to achieve their wildest pipe-dreams
And now, you get to learn GTM engineering, straight from the source.
Learn from the FIRST GTM Engineer himself — and "Clay AI professor" — Yash Tekriwal 🤔.
(Yes, the real deal.)
Here’s what he'll be teaching:
↓↓↓
→ Enrichment sources: which to pick based on your ICP
→ TAM sourcing: Find companies and people that match your ICP
→ Account and lead scoring: Formulas, conditional logic
→ Outbound: Create personalized copy, send to sequencer
→ Running Clay: core integrations (CRM, sequencers), credits tips/tricks
And for the hungriest GTMEs, we're also cooking some more advanced use cases:
→ CRM hygiene: field mapping, enrichment, auto-refreshes
→ Intent signals: job changes, web visitors, LinkedIn mentions, news (real-time alerts!)
→ Advanced use cases: Gong transcripts, Webflow landing pages, scheduling
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Live sessions.
Hands-on exercises.
Access to the best tools (and people) in GTM.
If you want to level up with the people who live and breathe GTM engineering, this is it.
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What would you want to learn from the Original GTM Engineer?