The GTM Engineer Pulse | #9
G2 x Reddit partnerships, FAQs are cool, AI startup playbooks by Lovable's CEO, the rise of the design founder, GTME jobs at Mux, WorkOS, Pocus, and much, much more!
Welcome to the 9th edition of the GTME Pulse, your weekly roundup of the latest news, jobs, and insights in the world of Go-to-Market Engineering.
Recent News
G2 ❤️ Reddit. G2 is partnering with Reddit to bring verified software reviews and discussions to the platform’s 100,000+ communities. With B2B buyers increasingly turning to Reddit for authentic conversations, this partnership will allow G2 customers to engage directly with users, build brand trust, and get real-time feedback. It’s a smart move to meet buyers where they are and a big signal of how GTM is evolving.
Reevo.ai’s Vision for GTM. Reevo.ai just came out of stealth with a bold vision to create an end-to-end revenue operating system. They’re tackling the fragmented GTM tech stack by building a single platform for everything from lead generation to forecasting, all powered by AI. It’s an ambitious goal, but one that resonates with the pain points of many GTM teams. Will they succeed?
Momentum’s AI Playbook. Momentum has released a new book, “Ignite Your GTM with AI,” packed with insights from over 30 industry leaders. The book introduces the concept of “Intelligence Architecture,” a framework for orchestrating work with AI, not just automating tasks. It’s a practical guide for anyone looking to move beyond simple automation and build a truly AI-driven GTM strategy.
LinkedIn Hot Takes
The Power of FAQ Pages in the AI Era. Josh Grant from Webflow shares a fascinating case study on how adding FAQ content led to a +6% increase in traffic and a huge boost from AI Search. It’s a great reminder that sometimes the most unsexy SEO tactics can have the biggest impact. A great reminder that the fundamentals still matter, even in the age of AI.
Building on Rented Land. Ivan Palii’s cautionary tale about being banned from Reddit is a stark reminder of the risks of building your audience on platforms you don’t control. As GTM strategies become more community-led, this is a critical lesson in diversification and risk management.
The Rise of the Design Founder. Felix Haas from Lovable makes a compelling case for why designers are poised to lead the next wave of successful startups. As AI commoditizes the “how,” the “what” and “why” become the real differentiators. A thought-provoking read for anyone interested in the future of product and GTM.
AI and the Authenticity Crisis. Jordan Crawford hits on a feeling many of us have had: the apathy that comes from reading generic, AI-generated outreach. His post is a powerful call for authenticity and a great exercise in crafting messages that you’d actually want to receive.
Looking to land your next role — or hiring GTMEs?
We’re actively vetting top GTM Engineers for our private network. If you’re looking for your next role — or are hiring GTMEs — check out gtm-engineer-jobs.com. We can put you in touch with hiring managers or get you qualified applicants.
GTME Jobs
GTM Engineer @ G2 ($110k–$150k, Remote US). G2 is hiring their first GTM AI Engineer to build and operationalize AI-powered workflows. A great opportunity to have a huge impact at a top B2B marketplace.
Founding GTM Engineer @ Replo ($120k–$200k, San Francisco). Replo is looking for a founding GTM Engineer to build their GTM infrastructure from the ground up. A dream role for anyone who loves to build and automate.
GTM Engineer @ WorkOS (San Francisco, Remote). WorkOS is looking for a Clay expert to join their sales team. If you love building workflows in Clay, this is the role for you.
GTM Engineer @ Pocus (New York, San Francisco Bay Area). Pocus is hiring a GTM Engineer to help build the future of Product-Led Sales. A great opportunity to join a fast-growing company in a hot space.
GTM Engineer @ GitKraken (Scottsdale, AZ, Remote). GitKraken is looking for a HubSpot expert to join their marketing team. If you love HubSpot and have a passion for GTM, this is a great fit.
GTM Engineer @ QuotaPath ($90k base, $110k OTE, Remote US). QuotaPath is looking for a GTM Engineer to build and optimize their outbound engine. A great role for someone with experience in Clay, Smartlead, and other outbound automation tools.
GTM Engineer @ Sent ($130k–$180k, New York). Sent is hiring a GTM Engineer to build revenue-generating systems. A unique role that combines technical expertise with customer-facing responsibilities.
GTM Engineer @ UpGuard (Remote). UpGuard is looking for an n8n expert to join their RevOps team. A great opportunity to build and scale automations at a fast-growing cybersecurity company.
GTM Engineer @ Crux ($135k–$195k, Remote US). Crux is hiring a GTM Engineer to build and scale their internal technical infrastructure. A great role for someone who loves to build with Zapier, n8n, and Make.
GTM Engineer @ Mux (OTE $157k–$190k, New York). Mux is looking for a GTM Engineer to drive growth in their self-serve segment. A great opportunity to work at the intersection of product, data, and GTM.
GTM Engineer, Outbound @ Ironclad ($145k–$167k, San Francisco). Ironclad is hiring a GTM Engineer to build and scale their outbound engine. A great role for someone who loves to build with AI and automation.
Want to confidently apply to the job above but you feel you need to build the proper skillset first? Learn GTM Engineering from the teams building Octave, Clay, AirOps, and Cargo — sign up for cohort 3 waitlist (early ‘26 dates TBC)! 150+ people are already on the waitlist, but no more than 100 people will actually get a seat. Don’t wait on it.
Recommended Workflows
The Dark Side of AI-Generated Content. Mike Futia shares a workflow for creating long-form UGC videos for DTC brands using HeyGen. The process involves scraping a brand’s website for key information, creating a script, and then using HeyGen’s AI to generate the video. The post highlights the potential of AI to automate content creation at scale (caution: you need to comment “HEYGEN” to get this workflow lol).
Analyzing Meta Ads with Open AI’s Atlas. Gabriel Szüts Haandstad shares a workflow for scraping and analyzing ads from the Meta Ad Library using OpenAI’s Atlas. The post highlights the power of Atlas for market research and competitive analysis, and how it can be used to quickly gather and analyze large amounts of data.
Automated Content Repurposing. Keshav Ummat shares a workflow for automating the process of sharing content across multiple platforms. The workflow uses a manual trigger to get his most recent LinkedIn post, then sends him an email with recommended “tweets” to post on X. This workflow allows him to share content on multiple platforms and save ~30mins per post vs. manually rewriting.
AI-Powered Content Creation. Alex Vacca shares his strategy for scaling to $6M ARR with a cheap acquisition channel. He breaks down his process of finding a cheap acquisition channel, creating an optimized landing page, and using a VSL to convert visitors. A must-read for anyone looking to scale their business on a budget.
Automated Graphic Design. Patrick Spychalski is back with another Clay table showcase — this time, he runs us through a creative workflow for automating graphic design. It’s a great example of how AI can be used to automate even the most visual parts of GTM.
Top GTMEs to Follow
Tal Baker-Phillips. Tal is the Head of Sales at lemlist, where he’s helping to drive the company’s growth from $20M to $100M. Get battle-tested cold email and sales development advice from someone in the trenches at a top sales-tech company. Tal’s content is practical, creative, and proven to get replies in a competitive market.
Dujam Dunato. Dujam is a GTM Engineer and on the growth team at ColdIQ, one of the top GTME agencies in the market. For highly technical, in-the-weeds content on building sophisticated outbound automation. Dujam doesn’t just talk strategy; he shows you the actual mechanics of creating powerful, data-driven prospecting workflows in Clay.
Nick Abraham. Nick is the founder of LeadBird, a sales training and consulting firm. He masterfully blends sales psychology and leadership with actionable outreach tactics. Follow him for a masterclass on the mindset and strategies required to lead a modern B2B sales team, not just operate within one.
Aaron Reeves. Aaron is the founder of Outbound OS, a RevOps and GTM consultancy. For a truly holistic view of the entire revenue engine. Aaron connects the dots between marketing, sales, and customer success from a systems perspective, providing strategic frameworks for building a scalable GTM machine.
Recommended Resources
The Future of GTM with AI. Guillaume “G” Cabane, Co-Founder & GP at HyperGrowth Partners, joins the GTM Engineer podcast to discuss his growth methodology, from his early days at Apple to his work at Ramp. A must-listen for anyone looking to learn from one of the best in the business.
AirOps GTM Stack Revealed. Michel Lieben shares the tech stack that AirOps used to scale from $2M to $8M ARR in 6 months. The post breaks down their content, outbound, and sales stacks, and provides a great overview of the tools that are shaping the future of GTM.
How G2 Ranks in AI Search. G2 pulls back the curtain on their AI search strategy. A fascinating look at how one of the biggest players in B2B is adapting to the new world of search.
Frameworks for High-Converting Cold Emails. Michel Lieben breaks down the science of a high-converting cold email. A practical, no-fluff guide to writing emails that get replies.
AI Playbook for Founders. Anton Osika — founder of Lovable — shares a comprehensive AI playbook for new founders. A great resource for anyone looking to build an AI-native company from the ground up.
That’s all for this week’s edition of the GTME Pulse. We hope you found these insights and resources valuable. As always, we’d love to hear your feedback and suggestions for future editions.
Stay tuned for more updates next week!
Keep shipping,
Matteo
PS. This week, we’ll publish a podcast episode with a very special guest — don’t miss it 👨🍳