The GTM Engineer Pulse | #5

Clay announces Sculptor, Audiences, and Sequences, Gamma 3.0 launches, 1 week to GTME School cohort 2, new lifecycle workflows, CMO career tracks, AI growth, and much much more!

Hey (aspiring) GTM Engineers,

Welcome back to the fifth edition of “The GTME pulse”, braking down key moments in GTM Engineering. Every week we cover:

1. Industry news

2. Trending posts on LinkedIn

3. Latest GTM Engineer jobs (we have a new job board!)

4. GTM Engineers profile spotlight

5. Recommended workflows, tools, and resources

This week: Clay announces Sculptor, Audiences, and Sequences, Gamma 3.0 launches, 1 week to GTME School cohort 2, new lifecycle workflows, CMO career tracks, AI growth, and much much more!

Grab your fave drink, sit back, and let’s dive in.

1. Recent news

• Clay launches three major features at SCULPT. Clay kicked off its first annual SCULPT conference by unveiling Sculptor, Audiences, and Sequencer. Sculptor is an AI GTM co-pilot that lets users build workflows or analyze tables through natural language prompts, saving hours of manual work. Audiences removes the 50K row limit, enabling millions of records to sync for precise multi-layer targeting. Sequencer allows teams to launch email campaigns directly within Clay, tying signals, data, and deliverability together. The releases position Clay as a unified growth engine where GTM Engineers can go from signal to live campaign in hours instead of weeks.

• Gamma 3.0 Launches with major upgrades. Gamma, once the leading AI presentation tool, has rebranded as a visual storytelling platform with its 3.0 release. The update introduces Gamma Agent (AI design partner), Gamma API (workflow automation), new visualizations, plus Gamma for Business and Gamma Ultra plans. A viral “CEO in a spaceship” campaign drove millions of views, signaling the scale of this launch.

• GTM Engineer School cohort kicks off next week. The next live cohort of GTM Engineer School begins in 8 days from today. The 5-week program teaches sales and marketing operators how to design and automate GTM workflows with Clay, Octave, Cargo, AirOps, and n8n. Less than 20 seats remain available for those looking to level up in GTM Engineering and learn directly from practitioners.

Use promo code matteot at checkout for a 15% discount 😉

2. Trending on LinkedIn

• The unique value of GTM Engineers. Scott Martinis argues GTM Engineering isn’t just RevOps or lead scoring — it’s the distinct ability to convert validated sales and marketing playbooks into AI workflows that scale thousands of times without breaking. To succeed, GTM Engineers need strong ICP definitions, clear messaging, working playbooks, and RevOps integration. He frames this as the missing capacity behind why most AI GTM projects fail.

• Jordan Crawford on defining GTM Engineering. James Kaikis hosted Jordan Crawford on The GTMshift to unpack what truly defines GTM Engineering, the evolving CRO role, and frameworks like “system of intelligence.” Crawford emphasized building defensible data moats, delivering “permissionless value,” and verticalizing GTM motions to drive compounding impact.

• From cold-email novice to $500K GTM agency. In just a year, Alessandro Martinengo scaled his Clay-powered agency past $500K in revenue, sending millions of emails and working with VC-backed companies. Now expanding toward $1M and building a European RB2B play, he credits mentorship through a GTM Engineering program. The story highlights GTME as a career-repositioning opportunity with high upside.

• Fake GTM Engineers vs Real GTM Engineers. Michael Saruggia pokes fun at “fake” GTM Engineers who confuse overengineering with impact — bragging about wild n8n flows, Clay tables that break, or replacing SDRs with scripts. He contrasts this with what real GTM Engineers do: prioritize high-ROI use cases, apply the 80/20 rule, balance automation with human activation, and focus on aligning marketing and sales. His takeaway: Clay is an enterprise-grade tool for scalable GTM operations, while chasing flashy automations is a distraction.

3. GTM Engineering jobs

• GTM Engineer @ PartsBase — Remote (US/Global), DOE. Build AI-driven GTM automations (lead scoring, intent segmentation, CS/sales copilots) across HubSpot + outbound stack; prototype agents in Clay/n8n/Zapier, wire APIs/LLMs, and replace manual processes with scalable workflows in a complex aerospace/defense marketplace.

• GTM Engineer @ Pendo — San Francisco (hybrid bands listed), $96k–$123k SF ($85k–$107k Raleigh; $90k–$112k NYC). Partner with Sales/RevOps to pilot and operationalize AI-enabled process improvements (prospecting, routing, forecasting) in Salesforce + Gong/Outreach/Clay; own day-to-day GTM ops while running lean experiments and change management.

• Sr. GTM Systems Engineer @ Vercel — Remote (US) or office hubs, $185k–$204k + equity. Architect Salesforce-centric revenue systems; evaluate/integrate GTM apps (Outreach, LeanData, Gong), build custom apps/automations (Python/SQL), manage rETL (Hightouch/RudderStack), and ensure data hygiene for a high-scale, AI-native web platform.

• Senior GTM Engineer @ Intercom — San Francisco (Hybrid), $157k–$188k + equity. Prototype LLM-powered workflows (Clay/Claygent, Gemini) to improve inbound flow, account carving, enrichment/scoring; then harden into ops infrastructure across Marketo, LeanData, Clearbit, Salesforce—partnering cross-functionally to scale Fin-led GTM.

• GTM Engineer @ AirOps — San Francisco (Hybrid). Founding revenue hire to build modern outbound: assemble/enrich lead lists (Clay, Smartlead, Sales Nav), run multi-channel campaigns, stand up toolchain/AI automations, and collaborate with Sales/Growth to create repeatable pipeline processes.

• Growth Enablement Engineer @ Fyxer AI — London (On-site), £75k–£100k + equity. Frontend/Growth engineering for marketing stack: ship Next.js/Payload CMS components, SEO improvements, tracking/measurement (GTM/PostHog/Firebase/ Meta CAPI), and partner on experiments to lift signup, activation, and monetization.

• Go-to-Market (GTM) Engineer @ Fyxer AI — London (On-site), £75k+ + equity. Implement AI-enhanced RevOps: automate signals to sell/retain, orchestrate HubSpot↔ZoomInfo/Intercom/Stripe/Customer.io via APIs/no-code, improve handoffs with AI summaries, and surface upsell/churn risk using SQL, reverse-ETL, and event triggers.

• Founding GTM Systems Lead @ Traba — New York (On-site), $100k–$200k + equity. Own the GTM backbone—Salesforce/Marketo tooling, lifecycle/routing automations, data pipelines & forecasting; integrate AI workflows and reduce friction across Marketing→Sales→CS to scale a two-sided marketplace’s growth engine.

As always, you can check GTMEs job posting with multiple filters, or submit your own job as an employer on our job board below.

4. GTM Engineers spotlight

• Jordan Crawford — Blueprint (SF). Bespoke TAM/ICP/Persona builder for B2B teams; widely regarded as an “OG” GTM Engineer. Known for permissionless value props, verticalized GTM motions, and data-moat list builds (see blueprintgtm.com/lists). Frequent speaker (e.g., Cannonball) and community catalyst who pushes a “system of intelligence” approach for CROs. 28.5K+ followers; San Francisco–based.

• Michael Saruggia — The Clay Operator (US). High-visibility GTME advisor/educator with 600+ students and the most public testimonials in the niche. Offers: 6-week GTME program, fractional GTME for mid-market, and 80/20 GTME course. Author of The GTM Engineer (Amazon). Case studies cite faster workflow delivery, mid-market/enterprise retainers up to $12k/mo, and rapid ramp for Clay agencies.

• Sylvain Giuliani — Growth @ Augment Code. Currently leading growth at Augment Code and partner at HyperGrowth Partners. Spent 4+ years at Census as Head of Growth & Ops, driving adoption of reverse ETL and scaling GTM systems. Known for thought leadership on data-driven GTM, AI automation. Posts regularly on DevTools Growth and stack for modern GTM teams.

• Scott Tousley — founder, growth & content leader (ex-Clay, HubSpot, Loom, Reforge). Built Clay’s content machine; spent 7 years at HubSpot launching freemium products and new acquisition channels; led enterprise demand gen + PLG at climate-tech firm Persefoni. Now founding Margin while advising early-stage B2B climate-tech startups. Based in the Los Angeles area.

• Marielle Camba — GTM / Clay Specialist (Philippines, APAC). Hands-on GTM operator specializing in outbound list building, web scraping, Clay workflows, and Instantly campaigns. Comfortable with Claygent prompting, HTTP APIs, and webhook setups. SDR-turned-GTM implementer supporting strategists with high-quality data pipelines and campaign execution across APAC time zones. 15K+ followers.

DM Matteo or comment below to shout out who should be spotlighted next week.

5. Top GTM workflows

• AI Lifecycle Marketing Workflow. Dan Rosenthal reimagines lifecycle marketing by combining product usage, onboarding surveys, support chats, and content history into hyper-personalized campaigns. Instead of static triggers in tools like Customer.io, this workflow enriches CRM data, layers AI research via Perplexity, and feeds a mega-prompt (with product docs in memory) to generate 1:1 lifecycle emails. Early phase runs outputs through Slack for review, with plans to fully automate next. The result: adaptive product guidance tailored to each user’s journey — a game-changer for lifecycle marketing.

• Founder-Led LinkedIn Content Workflow. A B2B team scaled meetings booked on LinkedIn despite declining reach by systematizing content across 7+ team members with 8K–55K followers. The playbook: study viral posts with Taplio/Scripe, use designers to build full-screen visuals, repurpose proven formats weekly (infographics, tool carousels, milestone breakdowns), and recycle top-performing content every 4–8 weeks with fresh angles. Layered with a tech stack of Notion, Grammarly, and OpusClip, this workflow turned organic posting into a repeatable engine fueling $6M ARR growth.

• $0 Budget Personal Brand Workflow. Monika built 20K followers and consistent inbound pipeline without agencies or ghostwriters. The system combines ChatGPT for hooks, Claude for refining insights, Notion as a content OS, and Pinterest/Figma for visual inspiration. Each client call yields 3–5 post ideas, which are batched into reusable frameworks and optimized for saves and shares. Distribution runs through Taplio and Grammarly for polish. The outcome: prospects arrive primed (“I saw Monika’s post”), referrals compound, and brand authority grows — proof that consistency and systems matter more than budget.

6. Recommended GTM Engineering resources

• 9 Growth Shifts in AI (Elena Verna). Elena Verna shares why traditional growth playbooks break down in AI-first companies. From PMF becoming a moving target, to activation hinging on core product quality, she argues growth teams must prioritize big bets over micro-optimizations, embrace founder-led social as the top channel, and ship features that are the growth loops. Marketing must adapt to rapid shipping cycles, brand is now baked into product, and virality/collaboration inside the product often outperforms external channels. In short: AI-era growth demands new loops, faster iteration, and authentic voices over legacy tactics.

• The Reality of CMO Turnover (Hypergrowth Partners) — OG Guillaume G Cabane argues that constant CMO churn isn’t a hiring issue but a system failure. Unlike engineering, marketing lacks an IC career track, pushing senior leaders away from execution. In the AI era, this disconnect is fatal: CMOs can’t build workflows they don’t understand. The essay predicts many startups will skip CMOs in favor of VP-level executors and senior ICs who can ship AI-powered growth engines — marking a structural shift in go-to-market leadership.

• The GTMshift (by James Kaikis) — A content and advisory hub led by James Kaikis, an AI-savvy CRO and co-founder of PreSales Collective. Through his GTMshift interview series, Substack, and fractional CRO practice, Kaikis explores modern go-to-market execution in the AI era. Themes include why traditional playbooks are obsolete, how GTM Engineering complements RevOps, and why CROs must balance experimentation with operational scaling. Positioned as “execution > theory,” GTMshift is fast becoming a go-to resource for B2B SaaS leaders navigating AI-driven GTM transformation.

• Clay Operator (by Michael Saruggia) — Marketed as the “#1 GTM Engineering Advisor in the world,” Clay Operator offers structured programs to fast-track careers in GTM Engineering. The platform includes a free email course, a 6-week 1:1 GTME program, and fractional consulting for B2B companies. With 600+ students and testimonials from founders and operators, the focus is on mastering Clay workflows, scaling lead gen agencies, and landing high-value retainers (up to $12K/month). Saruggia positions the program as the fastest way to turn Clay expertise into revenue-driving GTM systems .

• Claymation (by Alex Lindahl) — A weekly GTM Engineering newsletter read by 5,000+ operators. Written by Alex Lindahl, it blends Clay-specific workflows, GTM automation tips, and prompt engineering hacks into actionable playbooks. Positioned as the #1 resource for GTM Engineers, Claymation covers trends, case studies (e.g., handwritten notes at scale, AI copy experiments), and practical workflow breakdowns. Aimed at operators who want to differentiate their GTM by mastering Clay and AI-driven automation .

In case you missed it, replay our latest pod episode with the one and only Patrick.

Stay hands-on and keep shipping!

Catch you next week,
Matteo

P.S. Comment with any feedback on what you’d like to see in the next edition.