The GTM Engineer Pulse | #3

Attio rasies their Series B, all partners for GTME School announced, how to copy Lovable apps, GTME jobs at Calendly, Remote, Pocus, Anything, and more!

Aug 31, 2025

Howdy (aspiring) GTM Engineers,

Welcome back to the third edition of “The GTME pulse”, breaking down key moments in GTM Engineering.

Industry news
Trending posts on LinkedIn
Latest GTM Engineer jobs (we have a new job board!)
GTM Engineers profile spotlight
Recommended workflows, tools, and resources

This week: Attio rasies their Series B, all partners for GTME School announced, and GTME jobs at Calendly, Remote, Pocus, Anything, and more!

Let's dive in!

1. Recent news

Attio raises $33M Series B to scale its CRM platform. Attio announced a $33M Series B led by Redpoint Ventures, with participation from existing backers such as Point Nine and Balderton. The company positions itself as a modern, flexible CRM built for product-led companies, focusing on customizable data models and collaboration. GTM Engineers benefit from next-gen CRMs like Attio that are API-first, customizable, and designed to integrate seamlessly with enrichment, automation, and AI workflows.
Outreach Launches August 2025 Product Release with Agentic AI. Outreach unveiled its August 2025 product release featuring new AI agents, including a Research Agent that saves hours of manual account research and enhanced collaboration tools. The platform now integrates agentic AI-powered workflows across the revenue cycle, improving both pace and precision of sales engagements.
Forbes: AI is restructuring, and GTM engineers are taking over. (Aug 19, 2025) This article by our friend Aurelien from Cargo argues that AI is collapsing traditional sales and marketing silos, making technical operators the new growth drivers. Instead of RevOps generalists, companies are hiring GTM Engineers to design workflows that integrate AI agents, enrichment, and automation across stacks. A mainstream business outlet validating GTM Engineering signals the role’s transition from niche to central in modern B2B growth models.

GTM Engineer School announces all partners. Students of cohort 2 of GTM Engineer School will learn how to master AI workflows for both inbound and outbound within Clay, Octave, Cargo, and AirOps. We have one more surprise to reveal next week 😉 so stay tuned. There are less than 50 seats available out of 75!

If you want to learn GTM Engineering directly from the Clay, Octave, Cargo, and AirOps teams in hands-on sessions, get your ticket now. There are less than 50 seats available out of 75!

Get your ticket for cohort 2

2. Trending on LinkedIn

The Reality of AI x GTM Implementation. Brendan Short shared insights on the challenging reality of implementing AI in GTM processes, highlighting the unglamorous work behind AI automation including Q/A'ing results, chasing bugs, and extensive testing. The post resonated with practitioners experiencing similar challenges in production environments.
20x LLM sessions and 15x brand impressions in 5 months with AI workflows. Our friend Jimmy Pal shared how old tactics (backlink buying, siloed agencies, keyword-only content) are out, while AI-native system of weekly experiments, content clusters, and data-driven assets are in. The approach prioritizes self-learners, a single KPI, and cross-team knowledge transfer. GTM Engineers can apply these principles to scale impact — running 10× more experiments with 1/10th the budget by focusing on workflows, not perfection.
What should you really spend on a sales stack? A founder asked if $5K/month was necessary — and the answer was no. After 8 years in SaaS sales, the author shared tiered stacks: $500 bootstrap stack (Apollo, Instantly, ChatGPT free), $1K growth stack (Clay + enrichment + Attio CRM + Claude Pro), and $5K scale stack (HubSpot, multi-signal intent, n8n/Zapier automation). GTM Engineers should scale tooling with the business stage — starting lean and layering enrichment, intent, and automation only as the team grows.

3. GTM Engineering jobs

GTM Engineer @ Remote.com — Remote, $90k plus benefits. Designing, managing, and scaling Remote's GTM technology to directly influence sales efficiency and quota achievement.
Global Practice GTM Architect @ Google — $218,000-$306,000 + bonus + equity. Driving Security Go-to-Market strategy with 15+ years GTM experience required.
GTM Engineer @ Circle.so — $140k-$160k. Equal parts systems builder, experimenter, and go-to-market operator designing automated outbound campaigns and intelligent agentic systems.
Senior GTM Engineer @ Calendly — $112k-$180k, US, Remote. Lead AI-driven automation across Salesforce, Outreach, Marketo, Clay, Hightouch, and Braze. Design and scale end-to-end GTM workflows (lead routing, dynamic campaigns, custom LLMs), run experiments, build API integrations, and partner cross-functionally with Sales, Marketing, and CS while documenting and QA’ing processes.
GTM Engineer @ Stainless (a16z, $35M raised) — Competitive salary + equity. Early GTM hire building cross-functional revenue systems (AI pipelines, dashboards, outbound/SEO) to scale signups, onboarding, and expansion. On-site NYC.
GTM Engineer @ Pocus — Customer-facing GTM Engineer to implement workspaces, model data, train AI alerts, and build playbooks that turn signals into revenue. On-site NYC.
Growth (GTM Engineer) @ Anything (Lovable competitor) — $125k–$150k. First growth hire to create viral loops, ship multi-channel content, and own in-person, founder-led growth motions. On-site SF.
GTM Engineer @ Borg Collective (Graph.one) — €35k–€75k. Remote GTM builder to prototype workflows, run growth experiments, and integrate n8n/Clay/CRM while working directly with founders. Remote (US/EU friendly).
GTM Engineer @ Sent ($3.5M raised, seed) — $130k–$180k + equity + 401(k) match. Architect multi-channel revenue systems, build data pipelines and ROI tools, and own deals end-to-end for a unified messaging API. On-site NYC.
Go-To-Market (GTM) Engineer @ Squint — $140k–$150k + equity. Design AI-powered outbound campaigns, optimize Clay/Zapier/Lemlist stack, and align cross-functional GTM to drive pipeline. On-site SF.

As always, you can check 30+ job posting with multiple filters, or submit your own job as an employer on our job board below.

Check our GTM Engineer job board

4. GTM Engineers spotlight

Elias Stråvik — GTM Engineer at The Kiln. Based in Sweden, Elias leads GTM Engineering at The Kiln (an elite Clay-focused agency). Featured in GTM Alliance's "Ones to Watch 2025" list, he just released a new GTME kit (see below). One of the few European leaders formally holding the “Head of GTM Engineering” title, he’s helping expand the role’s footprint beyond the US market.
Jimmy Pal — Growth Operator. Jimmy built growth engines for companies like Reddit, Ramp, Heygen, and Deepgram scaling outbound and inbound with AI workflows. His case studies on LLM visibility and AI-led SEO showcase how to drive millions of impressions and pipeline with lean, AI-native systems. Give him a follow to learn how to be visible on LLMs and more!
Dan Rosenthal — Co-Founder, Workflows.io. After leading outbound strategy for 200+ companies and testing 250+ AI sales tools, Dan co-founded Workflows.io to help B2B tech companies operationalize growth. His GTM Flywheel framework combines AI workflows and human expertise across demand gen, lead capture, nurturing, and conversion, positioning his firm as “service-as-a-software.” Dan is one of the most visible advocates for applying AI systems thinking to full-funnel revenue operations.
Lazar Jovanovic — AI Builder & Vibe Coder. Known for his #50in50Challenge, Lazar is building 50 projects in 50 weeks using only Lovable, showcasing the speed and creativity of vibe coding. Lazar embodies the vibe coder ethos of rapid prototyping with AI, inspiring operators to build fast, learn publicly, and push the boundaries of shipping.
David Turewicz — Founder & CEO, Growth Momentum. Based in Dublin, David builds GTM stacks around Clay, real-time buyer signals, and 30+ automation tools to enable hyper-personalized outreach and scalable prospecting. With 12+ years of sales and product leadership, he’s shifted companies from static lead lists and guesswork to dynamic, signal-driven workflows that generate qualified pipeline.
Riccardo Vandra — Founder, Uplifted Consulting. Riccardo builds AI-powered sales systems that drive 3–5x ROI in 90 days using n8n, serving both founder-led sales teams and established B2B orgs. His programs automate prospecting and follow-ups, implement analytics for clear attribution, and scale top-rep tactics across entire teams. He also publishes practical content on YouTube (see below), making him a go-to resource for GTM Engineers operationalizing agentic workflows.

DM Matteo or comment below to shout out who should be spotlighted next week.

5. Top GTM workflows

15 Clay workflows you couldn’t build before. David Turewicz spotlights new “signal-based” workflows: instant alerts when your brand trends, competitors tweak pricing, or rival features disappear, so you can act first. GTM Engineers can now operationalize competitor and market intelligence directly into outreach workflows, transforming signals into pipeline faster than ever.
“I copy successful apps with Lovable, then sell them.” Jacob Klug shares how he uses Lovable’s AI app builder to clone winning apps in minutes, then rebrands and sells them. Tools like Lovable collapse the gap between idea and execution, enabling faster experiments and cheaper validation of product-led growth bets.
Systemizing cold calling with HubSpot + Clay. Dan Rosenthal shared how SDRs can scale cold calls by tightly integrating campaigns with GTM Ops workflows. GTM Engineers can operationalize cold calling as part of automated outbound, ensuring SDRs spend time only on Tier 1 prospects with full context in hand.

6. Recommended GTM Engineering resources

GTME Kit (tool library + templates). GTM eKit is a curated hub of resources for GTM Engineers and operators by Elias Stråvik, offering ready-to-use playbooks, automation templates, and tool comparisons. It’s designed to help SaaS teams move faster from idea to implemented workflow without reinventing the wheel. A practical resource for GTM Engineers to accelerate their workflow builds and benchmark stacks.
GTM Engineering Summit San Francisco 2025. Upcoming independent, practitioner-led summit focusing on GTM systems, automations, and strategies for RevOps, GTM, and growth leaders.
Databar.ai GTM Tool Stack Guide. Comprehensive 2025 guide covering must-have tools for complete GTM engineering workflows, including AI-powered parallel dialing, workflow orchestration engines, and visual workflow builders.
The 6 types of AI Agent type, explained in 11 minutes. Riccardo Vandra breaks down all the core six types of AI agents currently in the market and how businesses can apply them. A great primer for operators exploring agentic systems, covering use cases from automation to enrichment and outbound workflows. Understanding the landscape of AI agent types is key to selecting the right building blocks for scalable GTM workflows.