GTM Engineer School is BACK, and with a little makeover! 💅
It took Jared and I a little more than we thought, but we're ready to start sharing some updates.
First things first, GTM Engineer School has a new identity.
In the noisy and ever-evolving GTM tech space, a strong identity helps:
• Explain what you do without the need for saying anything
• Stand out from others, be more memorable, and top of mind
• Be more credible as your ICP "feels" your attention to details and your craft
We thought there's a huge opportunity in our niche to invest in branding to make a stronger stance and show our dedication to playing the long game.
We also wanted to double down on our previous identity instead of doing something completely new. That's why we:
• Kept our neon pink as primary, distinctive color
↳ While expanding our palette with new, strong, yet playful ones
• Kept our "workflows connections" as the DNA of our logo and logomarks
↳ While adding a bold, dynamic font inspired by the speed of our niche
• Kept our "colored pills" as the building block of the modern GTM stack
↳ While creating a set of illustrations that cover plugs, cogs, DBs, and more!
__
Armed with this new identity, we're getting ready to hit you with what you really want to know:
- When is cohort 2 happening?
- What tools and workflows are you going to learn?
- What's the new course format?
- How much is it going to be?
We'll answer all of these with our upcoming website revamp this week — so keep your eyes peeled.
__
And before that, we have another little surprise coming your way (we're just finalizing some knit-picks as we speak).
For now, we hope you like our new identity.
And feel free to hit us with your comments and feedback.